Who?

Alexandra Robinson is an award-winning director, writer, and senior editor based in New York City. Her latest narrative short, Meatball, won Best Comedy and Excellence in Cinematography at NoHo CineFest. In 2023, she co-created Bare Minimum, a chaotic take on surviving in NYC, which generated buzz for its honest look at city life and adult friendship. Alexandra has created social content for clients like Complex, NowThis, Rinna Beauty, NewYorkNico, and Kareem Rahma, and has edited standout projects including Katz’s Delicatessen’s first commercial, which won Best Commercial - Single Spot at the 68th New York Emmy’s, and Lady Gaga’s Abracadabra Fan Dance Off, which won gold for Fan Engagement at Cannes Lions.

alex@minimeprod.com